Web Posted - Fri Jun 11 2004

TOP Barbadian windsurfer and sports ambassador Brian Talma has attracted sponsorship from Cave Shepherd as he continues on his internationally high profile 2004 “deAction World Tour”.
This year’s tour, along with competing on the Professional Windsurfing Association (PWA) Tour, includes taking part in international events and trade shows.

Anita Elms, Regional Marketing Manager of Duty Free Caribbean, Cave Shepherd’s holding company, announced the partnership on behalf of the company at the Broad Street store yesterday.

According to Elms, Talma will promote Cave Shepherd’s exclusive Chiemsee beachwear line and the store’s general products. He has also taken centre stage in the store’s ‘Your Style, Your Way’ advertising campaign, currently being screened on television, in movie theatres and the new Cave Shepherd catalogue.

Brian, whose prime objective is to promote and platform Barbados as one of the top beach culture destinations in the world, says: “The combination of excellent windsurfing, surfing and kitesurfing conditions teamed with Barbados’ exceptional nightlife, restaurants, rum shops and other cultural features, make it the perfect destination for the adventurous visitor”.

Brian launched his 2004 deAction World Tour locally with the start of the (windy) season’ earlier this year. This included his hosting of the Banana Boat Waterman Festival with competitions in surfing, windsurfing and kitesurfing.

Talma has already competed in the PWA London indoor event, finishing fifth in slalom, sixth in freestyle and 11th in Jump. He went on to the PWA Paris indoor event, finishing 15th in freestyle.

In April, he was featured in a special photo shoot for F2 Boards in Maui, Hawaii, and subsequently took part in a major promotional event in Austria.

His deAction World Tour continues in Germany, Italy, Switzerland, China and Spain, among other destinations . Wherever he goes his primary goal is to draw visitors to Barbados, an effort in which his sponsors play a vital role. He notes, “Barbados’ beach culture relates directly to tourism. Surfing, windsurfing and kitesurfing are a great image base for Barbados and now more local people are getting involved in beach activities”.

Brian’s promotional tools include a variety of techniques to highlight Barbados as a top destination and emphasise his sponsors – Cave Shepherd, Virgin Atlantic, F2 Boards, Chiemsee the German beach clothier, Maui Hot Sails and Silver Rock Hotel.

His signature board and sail display the Barbados logo, as do his Chiemsee promotional T-shirts, which Brian distributes at international events. He also hosts competitions where contestants can win a signature board or sail. Of course, his music always features prominently in all of his promotions and he places special emphasis on island culture.

Compliments of the Barbados Advocate

Web Posted - Tue Sep 23 2003

TOP Barbadian professional world-ranked windsurfer Brian ‘deAction Man’ Talma continues to bring great recognition to his country as he travels around the world to compete.

According to Talma, along with competing he focuses on promoting his homeland as a tourist destination and entices visitors to come and experience the island for themselves. Talma has been competing on the Professional Windsurfing Association’s (PWA) world tour circuit for the past 15 years and during this time he’s honed his marketing skills and matured into a well rounded “ambassador” for his country. Today, Talma is highly respected on the PWA world tour circuit as one of the great international sports personalities associated with windsurflng and beach culture. Very much in demand on the PWA circuit, Talma is currently enjoying an extremely successful year and is concentrating on making the transition from competitive touring to promotional tours. Receiving invitations to appear at promotional events all over the world, Talma has already visited Austria, Italy, Switzerland, Germany, Fuerta Ventura and Gran Canaria this year, seriously stepping up his Barbados and windsurfing marketing efforts. < Read more >

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