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BARBADOS - wind and kite surfing
Talma steps up his Barbados promotion
Web Posted - Tue Sep 23 2003
He says his ‘deAction’ 2003 tour is a combination of PWA competitions and appearances at international events, where he promotes Barbados, windsurfing and his sponsors. His local sponsor Silver Rock Resort has earned much exposure from his international appearances, while his international sponsors, Virgin Atlantic Airways; Chiemsee, the top German beach clothier, and F2 Boards continue to support and encourage his promotional efforts.
One of Talma’s many marketing tools is his Barbados ‘deAction’ map, which highlights hotels geared to beach sports tourism, along with restaurants, places to go, things to do and see, as well as other island highlights. His map targets the adventurous, with a slant towards ocean extreme sports (windsurfing, kitesurfing and surfing) enthusiasts.
Talma has released another CD this year – a continuation of his effort to promote beach culture through music. In his newest work he conceived and wrote lyrics that express a feeling of the beach culture scene in a commentary style set to reggae and ska.
His work currently enjoys international airplay and distribution and sponsor Virgin Atlantic is tied directly to his CD outputs with promotions that award winners a free trip to Barbados with a one week stay at Silver Rock Resort. This year he has designed three new T-shirts in conjunction with local firm 809 Designs, which were produced by his clothier sponsor, Chiemsee. The shirts depict Bajan beach culture and promote the island through windsurfing, surfing and kitesurfing.
His appearances include performing his music and interacting with the
audience. “My overall objective is to promote Barbados and Bajan
beach culture utilising a complete package that meshes my ideas with local
cultural symbols, such as blowing the conch,” Talma stated.
Compliments of the Barbados Advocate
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