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DIGICEL SIGNS DEAL
Web Posted - Tue Jul 06 2004 By Dorian Bryan
DIGICEL will replace Cable & Wireless as the sponsor of the West Indies cricket team, with a lucrative five-year deal which takes effect after the West Indies’ tour of Australia in January 2005.
This announcement ends weeks of speculation following Cable & Wireless’ statement that it will sponsor the team in the 2007 World Cup, but will not, however, be renewing its official sponsorship.
The deal with the West Indies Cricket Board (WICB) was signed by Digicel Chairman, Mr. Denis O’Brien, at a ceremony in London yesterday which was attended by president of the WICB, Teddy Griffith and West Indies Team captain, Brian Lara. The event followed the announcement of the eight venues chosen to host matches in the ICCCWC 2007 at the Ramada Plaza Hotel in London.
The new agreement makes Digicel the official sponsor of the West Indies Test and ODI (One Day International) teams, event sponsors for the home Test and ODI series, and the official mobile and communications provider of the WICB. Digicel’s new sponsorship deal will help the company promote its mobile business across the Caribbean. < Read more >
Griffith added that when they leave the ceremony “the course over which our venues in the Caribbean will have to run will have been clearly mapped”.
“The race that every one of the selected venues will now embark on is that of planning for and putting every detail in place to ensure the successful staging of each event in the 2007 CWC, be it a warm-up game, the opening ceremony or the final.
“Now that we have reached this stage in the preparation and have experienced the wave of expectation and excitement across the region it is my board’s duty and commitment to deliver the best world cup ever.
“We are determined to ensure that we attain success, not only in the staging of the tournament, but on the field of play. In working towards that goal the WICB is committed over the next 24 months to investing in the preparation of our own team to procure the type of continued and consistent improvement that will give us every chance of reclaiming the World Cup for the people of the Caribbean.”
UNDER 15- cricket
Vice President of Marketing with Cable & Wireless (Barbados) Limited, David Smith said that there will be some new innovations to this year’s programme which the sponsors have decided to add.
“To demonstrate the benefit of the tournament to the development of the game, we will be publishing nine articles during the season to recognise the illustrious careers of these graduands from the Under-15 level,” said Smith.
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